Working to Learn

AAP has been blessed with an amazing opportunity lately:  Working with the Providence House in Shreveport, LA.

If you follow along, you know that I have a passion for travel.  As of late, though, my heart has been in the non-profit sector.  I have started to feel that I should pour my talents into helping those who help others.

While searching for work I came across a beautiful organization in town called the Providence House.  I'll give you a summary, but really you should check out their website and learn more about them.

The PH is a transitional shelter for homeless families in the Shreveport area.  After starting as a traditional homeless shelter they noticed that the same folks would leave, then find more trouble and return to the shelter time after time.  They saw the problem and took steps to make things right.  Their goal is to break the cycle of homelessness through a system of accountability and education.  Now they rarely see the same family back twice.  In fact, the PH sees an 89% success rate in its families.  This means that 89% of families who complete the program move on to happy, financially stable, productive, full-time-job-working lives.  Awesome, right?

Park Avenue Thrift

I am thrilled to announce the completion of a series of commercials I did for Park Avenue Thrift of Enid. If you are not familiar, Park Ave is an awesome thrift shop in Enid, OK. They donate 100% of all proceeds back to the community, so every penny you spend shopping helps better the place you live.

If you know me, you know that I am a thrift shop junkie! I love clothes and bargains. So naturally I gravitate to second hand shops. I was a huge fan of Park Ave, even before I was hired to do some marketing for them...so this job has really been a joy. Getting to know the staff has been a blessing in my life. I hope that my work will help them continue their mission.

Here are two of the four videos I did for them. The first is a 30 second spot I wrote after our initial meeting. An issue they wanted addressed was the need for household donations. They get plenty (seriously plenty) of clothing, but what the shop was really in need of was furniture and appliances. I combined this need with the mission behind their work and wrote the script. This is my favorite of the commercials I completed. It is an honest, and lovely look at how community members can make a difference in the area they live.



The second video was written as a spoof to those prescription commercial we see on TV all the time. I have seen them mocked before, so I cannot claim all the credit for the idea. I spent an afternoon taping this at my home. If you were wondering who the handsome bloke is walking hand in hand with me--it's my husband. I owe him a big thanks for being such a good sport and always being willing to help with these projects. And, for the record, I didn't really overdraft my debit card at the checkout....it's just acting.

The First of Many

Hello! This is my first of many, many posts to come. So let me start with the beginning. According to Julie Andrews, it's a very good place to start.

My name is Amy. Currently I live in Enid, OK...but I am soon to move to the Shreveport region of Louisiana. While here in Enid, I took my freelance videography to a new level by starting my own company--which you probably guess--Amy Allender Productions.

My specialty is creating unique and effective video marketing and photography for destinations. I love traveling and want to share this love with others. Through my work I hope to help destinations gain quality visitors--and visitors find quality destinations. I am also passionate about my other endeavors: commercial, nonprofit and lifestyle work. So if you are in the market for new marketing--whether video or photographic--hit me up.